The Valtech team integrated with both D’Addario’s existing experience partner and their own Marketing and Product teams to establish a sustainable and flexible technological ecosystem, supporting the customer centric focus expressed through their new visual experience. Together, we focused on business and technology, creating an eco-system accommodating more than 5000 SKUs, near-real-time inventory status and personalized pricing, and capable of personalizing the product and content experience to their customer.
Up-to-date inventory, personalized customer pricing, automated customer on-boarding and immediate order dispatching sound like dangerous dependencies to back-office systems, but we introduced a method for how to get off-line support without losing out on these features required to create a truly magnificent customer experience whether the customer was another business or a consumer.
For their exclusive B2C functionality, Valtech worked with D'Addario, as an end-to-end partner, to relaunch the flagship daddario.com site, rebuilding and redesigning a consumer-centric product, loyalty and e-commerce experience, hinging on visual story-telling to fold in artist relations, product positioning and company heritage content. The relaunch included an end-to-end redesigned product experience with full e-commerce capabilities, a merch-store, an artists experience, a loyalty program called Players Circle, and a custom product configurator.
