Digital Transformation for Schustermann & Borenstein

Based on SAP CX, a scalable e-commerce platform was developed in an agile end-to-end process. The scalability of the platform allows for the continuous implementation of new functions and content in response to the ever-increasing number of members and products. An app for smartphones extends the sales channel to mobile devices. Offers are advertised with the help of a customizable newsletter. In addition, a high-quality, fully integrated fashion magazine provides information on current trends and products, which the user can add to the shopping cart with a single click.

The development of the award-winning platform took place "out of thin air." All structures and content were newly created—starting with research, through content production (design, web copywriting and UX), development and support of the technical infrastructure (CMS, front-end and back-end), mobile marketing (shopping app), strategic consulting (online branding) and editorial support (newsletter marketing, integrated fashion magazine) to digital marketing.