Decathlon's need was simple: They had two square meters worth of space to showcase products they would have needed a full football pitch of space to showcase properly. The solution was tougher. We needed to build a way for customers to experience the larger products in Decathlon's catelogue. VR was a good solution, but given that there were no such experiences in existence prior to this project, the job was to create a functional VR experience that met Decathlon's needs and would be easily adopted by users without any real roadmap on how it should be done. With the help of experts in game design, we started working on discovery and the steps to creating the first POC. 

The solution was tested in a store in Paris, and with the direct feedback received from customers, a functional MVP was developed. Immediately, it was clear that giving customers the ability to experience the benefits of Decathlon's products in VR carried an unexpected benefit. Not only did it give Decathlon the ability to showcase its products with limited space, it also provided an important upsell opportunity that changed the way customers shopped. Typically when looking for a multi-person tent, customers would come in thinking they knew what they needed and look through a catalogue to find something that suited them. With the VR platform, customers often saw that a larger tent than the size they assumed they needed was a better fit for a comparably small up charge. Thusly, the VR solution allowed Decathlon to display their products and increased the average sale.