The process of financing a new car tends to take hours. In the locations where this new Toyota Financial Services solution has been rolled out, the process takes as little as a few minutes. This new service has been rolled out in a number of countries in Europe and will expand worldwide in the years to come. The first online orders came in a few hours after going live. Special online finance campaigns are supported as well to further enhance the journey.
This offering from Toyota is an end-to-end service in which all users have the ability to perform every step without needing to go into a dealership until the very end to collect their car. And driveway delivery is a functionality that should be on the horizon. Toyota intends to continue rolling out this service to other countries around the globe in the months to come. And where automotive giants like Toyota go, others are sure to follow. It’s safe to say that after this, the way we buy and sell cars may never be the same again.
A Special Note on COVID-19
The COVID-19 pandemic has further proven that online capabilities are critical to success in most industries, automotive included. While technology is a great enabler, it must be complemented by both business and marketing activation to truly succeed.
Martin Müßener, Vice President Sales & Marketing, TOYOTA Financial Services Europe & Africa Region
