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Leading Toyota's Digital Evolution

Toyota enlists Valtech as their digital agency in Germany

Facts

Industry

  • Mobility

Offering

  • Marketing Services

Get to Know Toyota

Toyota

Toyota Motor Corporation is one of the world's leading car manufacturers. In 1997, the Toyota Prius made automotive history as the world's first series-produced vehicle with a hybrid engine, and since that time, Toyota has put more than 23 Million electric vehicles on the road.

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BMW’s car configurator proves what’s possible for OEMs looking for a new way to sell cars. Read the case to see how BMW took control of their own data with their D2C approach.

  • Orchestrating the organisation's ways of working and team structure to deliver growth goals and innovation
  • Typically involves creation of new company structures, including shared service centres and centres of excellence, to increase efficiency and effectiveness of the talent the organisation has at its disposal
  • Identifying the required people, processes and technology, delivering a plan to achieve them, and supporting our client as they transform and innovate
  • Typically involves a multi-disciplinary team performing in-depth analysis into the organisation and transforming this into a vision, whilst experienced practitioners get their hands dirty to deliver change

Highlights

Podcasts

Digital Transformation

insight

The Digital Business Reality Check

Case

ARS: Driving M&M’S CX & growth with a Build & Buy approach

career

M&M’S CX & growth with a Build & Buy approach
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The results

Toyota

The process of financing a new car tends to take hours. In the locations where this new Toyota Financial Services solution has been rolled out, the process takes as little as a few minutes. This new service has been rolled out in a number of countries in Europe and will expand worldwide in the years to come. The first online orders came in a few hours after going live. Special online finance campaigns are supported as well to further enhance the journey.

This offering from Toyota is an end-to-end service in which all users have the ability to perform every step without needing to go into a dealership until the very end to collect their car. And driveway delivery is a functionality that should be on the horizon. Toyota intends to continue rolling out this service to other countries around the globe in the months to come. And where automotive giants like Toyota go, others are sure to follow. It’s safe to say that after this, the way we buy and sell cars may never be the same again.

A Special Note on COVID-19

The COVID-19 pandemic has further proven that online capabilities are critical to success in most industries, automotive included. While technology is a great enabler, it must be complemented by both business and marketing activation to truly succeed.
Martin Müßener, Vice President Sales & Marketing, TOYOTA Financial Services Europe & Africa Region

Case

L'Oréal

The world's largest beauty brand embraces agility, streamlining digital processes across 60 countries and 15 brands for cost-savings

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