Automotive direct-to-consumer sales
Taking a closer look at the motivations of car buyers and future D2C commerce strategies
18 Pages
22 Minutes reading
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Auto sales trends
The topic of automotive sales trends is one we’ve looked at previously, and in each instance, the trends are created by the actions and behaviors of customers. As such, auto companies will steadily shift to a direct-to-consumer sales model as consumers demand the convenience and flexibility of ordering the exact vehicle they want with fewer barriers and needless in-person interactions.
Good products are no longer enough to build customer loyalty. Today’s customers want to feel more in control of their mobility options and want the emotional connection that comes from highly personalized interactions with brands. D2C sales models can help with all of those needs.
The changing face of automotive buying
Automotive has always been in a different position because for consumers it’s a high-ticket item with a low frequency of repurchase. However, the accelerated demand of consumers for simplified and contactless transaction experiences and the emergence of new engagemnt models is opening the door for a D2C approach from automakers. As the behaviors and in some cases even the laws that have governed automotive buying in the past continue to change, there’s growing opportunity for automotive OEMs to take a big step into the future before the field is dominated by new entrants.
In this paper, we assess the drivers for this change and explore solutions that can help get automotive brands prepared for e-commerce and D2C relationships. Download it today to learn more about automobile direct sales.